Posting may not
seem like a very complicated decision process, but Jonah Berger would disagree.
In the Social Media examiner Podcast, they interviewed Jonah the author of Contagious: Why Things Catch On. Apparently
word of mouth is over ten times more effective that traditional advertising.
These kind of statistics are what businesses should be paying attention to. He
uses the system STEPPS based on psychological drives that cause people to
publicly share information.
The important thing
to take away from these statistics is that some things viral cannot be planned.
Sometimes things happen and advertisers need to be on their toes now more than
ever to predict some of what could excite people. There needs to be something
more to offer to the public than the message itself. Entertainment is a huge
issue. Overall this is a great resource to look over for further media
campaigns.
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