Marketing is
about understanding the client and their needs. Therefore looking at the
population trends is important. With the boom of technology, are marketers
forgetting the boomers? Now this article includes a wide generalization, but we
are trying to look at the generational trends. Just because a consumer is
older, does not mean they are behind on technology. It means that marketers
need to keep in mind who they are targeting with social media.
The problem with
the two messages to two groups is brand inconsistency. With an online presence,
you are speaking to the world and it may be harder to target one specific group
without the rest hearing about it. Millennials are used to the instant
gratification of consumerism whereas the boomers understand the slow process of
working your way up.
Gross offers a lot of insights as to the difference between
these generations. I believe there are a lot of opportunities available for
both markets, but I am concerned for the opposite messages.
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