A lot of companies I believe sell themselves
short as to what social media can be used for. This article offers insight as
to what we can do to use social media as a platform for launching products. I
would advise caution as to not exclusively talk about products so that your
image stays genuine.
In my company we
get a lot of traffic from offering the public to participate in decisions we
make like voting for a Non Profit website. The point of social media is to
connect personally with consumers, letting them get involved takes a lot of
trust that the public truly appreciates. Stelzner offers some great creative
ideas like posting a teaser about possible plans for the future. It give the
public something to be curious and talk to friends about. Read the whole
article for more great ideas for campaigns with Facebook and Youtube.
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