How often to
post? Well I think this is something most companies would find very valuable.
It is astonishing the difference is from two to five tweets in a day can do to
website traffic. The author here breaks it down into lifetime of a post. We may
think that a post a month is good enough to stay in the game, but we have to
think about how many other posts may be getting in the way between a potential
customer and your business.
Now we need to stay
realistic to your company’s budget, but keep in mind all of the web junk you
customers need to go through. The conclusion from this article is blog twice a
week, Facebook three times a week, and tweet five times a day. However, as a
company you may want to test which formula works best for traffic and at what
time of day. These are all things that had to be considered for television
advertising too. What is interesting to me is how close this recommendation is
to our class’s online networking requirements.
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