Being yourself as
a business may not be the best decision. Just because you think something is a
good idea, doesn't mean anyone else would buy it. This is a big reason why most
new businesses don’t last. Remember a brand is not just one person but the idea
of the company. With everything in social media, consumers are becoming sharper
as to what companies are being genuine to those looking for a quick sale.
This can also be
shifted toward job applications. When we are creating all of these social platforms
for ourselves, they need to be real and distinct. Not many people are
interested in looking at the same thing twice, so we need to be cautious as to
what kind of personal image we are setting.
Biro offers greats advice as to finding your authentic media
self. Do some soul searching and revamp your media presence that is authentic
to you.
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