Daniel Lammare had the right idea that experiences are what the public is looking for. Cirque Du Soleil had a presentation talking about how online experiences could not trump live experiences. We would not have any pictures to post or friends to tag if we did not have a life outside of our mobile devices. Facebook would be a very boring place to go if it was not filled with pictures of vacations or reviews about the best local restaurants. With all the personal life content in these sites, I believe there is something to learn for businesses. Live events need to be integrated with social media and mobile campaigns.
In South Korea for example, the Palaces offer an amazing application that allows visitors to see a 3-D replication on their phone of what the inside of a Palace would look like. The physical experience is being in front of a beautiful palace, and the mobile device is capable of sharing that experience with others. So as companies are trying to think of way to expand, they should look at how to better integrate the in person experience with the online experience. In this way there is a perfect collaboration leading to more effective campaigns.
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