Buy it Anywhere

     Apparently if you can get a customer to purchase in the bathroom, you have them hooked. This is a prime reason as to why the enhanced ad campaigns are essential for company products. People with smart phones generally have more disposable income. Depending on the product, when looking through a phone consumers are more relaxed sitting in the bedroom, living room, or even the bathroom. 

     Wohlson discussed how more research is coming out about the different uses depending on screen size. Less people are buying laptops and trading it for tablets or phones that have all-in-one features. Statistics about a websites mobile usage is becoming increasingly important to pay attention to. Businesses need to follow their clients online behavior to make sure their ads are correctly targeted.

http://www.wired.com/business/2013/07/bathroom-buying/