Social media yes or no?

     Friday I attended a meeting at Whole Brain Group in downtown Ann Arbor. We had coffee and donuts  and talked about search marketing basics. A good discussion came up about whether or not a business should invest in social media. A small business owner working out of a home office may not have time to run full Facebook and Twitter campaigns. The question here is if it is really worth it to spend the time on creating these campaigns. If Facebook does not ultimately bring your company traffic, what is the use? Another good point was brought up by Bonnie who hosted the meeting. It is just as bad for a business to have a social media account that is not updated.

     If a business plans to have and account it should be well maintained. Now I think as I have discussed a lot in different posts that it is important to have a well developed mobile site, but small businesses need to think about their marketing strategy before signing up with every social service.