FB Tracking, Will it Work?

     Reading over this article facebook-waze made me wonder how much of this tracking information is truly useful. It must prove helpful in some way if Facebook is using it. Facebook is in the process of buying the user based map service Waze. It takes the location of its users to determine real time traffic information. Facebook wants to utilize this technology to “check in” and be able to match advertisements to their specific locations. This would be a nice feature, but I wonder if people are already driving past various businesses they may not need another reminder of what is around. This would be good for small local businesses that do not have or cannot afford more outside advertising.