A couple weeks ago at Spark we talked about the steps in getting a referral. Often times it seems that we think a five minute conversation with someone will get us a job. But how far would you risk your reputation for someone with name only? It is important to think how big the favor is compared to your relationship with someone.
For example it may be okay for a simple introduction or email to a contact for information. It is also good to remember that people generally are glad to help you out. We just need to have reasonable requests. And if you start out with something small and show a professional persona they may be more willing to give other opportunities sooner. Before you ask for a referral think of how far you would go for them. Another good method is to offer to help someone else. But keep it genuine. We all know when someone is just talking us up to ask for a favor. When networking you may not always be the one getting help but the goal is to create the trusting relationships so that when you do need a referral there are options.
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